Keep Watch and Keep Our Kids Safe Around Water.
Drowning is one of the leading causes of accidental death for young children in Australia—and almost all these deaths are preventable.
Kids can't help themselves around water, you need to. KEEP WATCH.

Drowning is one of the leading causes of accidental death for young children in Australia—and almost all these deaths are preventable.

For more than 25 years, the Keep Watch campaign has supported parents and carers of children aged 0 to 4 years with simple, practical strategies to reduce the risk of drowning. These actions are easy to follow and make a real difference when it comes to keeping children safe around water.

Between 2014 and 2024, 197 children under five drowned in Australia. Most of these incidents occurred in home swimming pools and bathtubs, with many happening in a matter of seconds during a brief lapse in supervision.

  • 92 drowning deaths occurred in home swimming pools—41% were one-year-olds
  • 37 deaths happened in bathtubs—more than half were under one
  • Three-quarters of toddler drowning deaths involved accidental falls into water
  • Nearly 40% of all deaths occurred in the summer months of December to February

Almost all these deaths were the result of a lack of active adult supervision.

For every drowning death, approximately eight more young children are hospitalised due to non-fatal drowning—many with long-term health impacts.

That’s why it’s so important to take action. The Keep Watch program encourages families to follow four key drowning prevention strategies:

  1. Supervise – Always keep watch when children are in or near water.
  2. Restrict – Use safety barriers and secure gates to prevent unsupervised entry.
  3. Teach – Introduce children to water safety early through swimming and survival skills.
  4. Respond – Learn CPR and first aid so you’re ready to act in an emergency.

When implemented together, these Keep Watch drowning prevention actions help to maximise child safety around water.

The Keep Watch program is proudly supported by the Department of Health WA.

Drowning deaths in children (2014-2024)
20
Children aged 0 to 4 years drown, on average, each year in Australia
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Over 80%
of children were not being directly supervised by an adult at the time of the drowning event
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47%
of young children aged 0 - 4 years drown in a swimming pool
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75%
of drowning deaths in children aged 0 - 4 are due to an unintentional fall into water
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1-year
There were nearly three times more drowning deaths among children aged 1-year, compared to those under a year.

Eyes on the prize

Prepare for the unexpected. Always Keep Watch.

Kids will be kids. And we love them all. Cute, funny, quiet, wild, angelic, studious, all of them with their own unique personalities, all of them unpredictable. One day the sidekick and the curious one the next, with everything in between. Which is why we love them even more!

But they have one thing in common: Kids can’t help themselves around water, you need to.

Keep Watch to keep your child safe around water.

Distractions are dangerous

Remain ever vigilant and always watching

Supervision is the single most important thing you can do to keep your children safe around water.

Any distraction is dangerous and puts young children at risk around water. Whether it is a phone or social media use, or carrying out everyday tasks, such as leaving a child unsupervised momentarily to cook, take the rubbish out or collect the washing, no task is worth your child’s life